Let’s assume that you’ve been using search engines (such as Google). When you look for information that you need, you type in certain keywords to make things easier (and faster) for you and the search engine you’re using. Let’s say, you’re looking for information on Galileo’s telescope. So you type in the search box, “Galileo Telescope”. And lo and behold! Information, right back at you!
Using the right keywords can bring the right people to the site – we call it targeted and quality traffic.
That extra boost in traffic from using keywords can come in 2 ways:
Visibility in search engines is greatly increased. Search engines crave for high quality, content-rich material – something that we can definitely give, provided we use the right keywords in our articles.
It increases a click-through rate by being relevant to what customers need. When your readers look for something, they put in keywords to find what they are looking for. Having those keywords would be points for you and more traffic for your site. Aim to be on the first page of the search engine – that means, a much higher chance of getting high quality leads.
To get you started, here is a related keywords list text file. Right click and choose “Save as” to download and get your copy.